London Stone Cookie Policy

Cookies – what are they?

A ‘cookie’ is a piece of information, like a tag, that is stored on your computer, tablet or phone when you visit a website. It can help to identify your device, like your PC or mobile phone, whenever you visit that website.

What are cookies used for?

We use cookies to give you a better experience, to protect your security, and to measure and improve the service London Stone provide for our customers.

So, what information is kept by the cookie?

A cookie will typically hold the following information:

  • The name of the website that it has come from
  • How long the cookie will stay on your computer or phone
  • A value, usually a randomly generated unique number

How long do cookies stay on my computer?

Session cookies – These only last until you close your browser. They are not stored on your hard drive. They are used to track the pages you visit so that information can be customised for you for that visit.

Persistent cookies – These are stored on your hard drive until you delete them or they reach their expiry date. These may, for example, be used to remember your preferences when you use the site.

Google Analytics cookies

Google Analytics is a web analytics tool that helps website owners understand how visitors engage with their website. Google Analytics customers can view a variety of reports about how visitors interact with their website so that they can improve it. We may collect information about your computer, including your IP address, operating system and browser type, for system administration and in order to create reports. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.

Facebook Pixel cookies

Facebook Pixel is a tracking code which allows us to track and monitor the sucess of advertisments we use on Facebook and to improve their effectiveness by recording information such as your device and the actions you took on our website using cookies. We may also use Facebook Pixel to create retargeting advertisments and custom audiences for our adveritisments on Facebook and our website. 

Facebook aggregates data gathered from our use of Facebook Pixel on our website with data it gathers from other sources, in order to improve and target advertisements displayed on its website or via its services, to improve its systems and to provide measurement services to third parties which use Facebook’s advertising services. You can find out more about how Facebook handles information they collect about you and other individuals by accessing their privacy policy, which is available here: 

Adalyser Cookies

Adalyser uses cookies to improve your experience and to understand how you engage with TV advertising. We employ three types of persistent cookies on our platform. The __adal_ca cookie stores information about the advertising campaign that directed you to our site, helping us determine which campaigns are most effective. The __adal_cw cookie records the timestamp of your visit, allowing us to link conversion events to previous visits. Lastly, the __adal_id cookie assigns a unique device ID to track interactions and measure campaign performance.

You can manage or disable these cookies through your browser settings. Please note that disabling cookies may affect the functionality of our site. For more details on managing cookies, check your browser's help section or settings.

How do cookies affect my privacy?

You can visit our website without revealing any personal information.

We protect your personal information very carefully.

The security and safety of your personal information is very important to London Stone.