Ethical sourcing demands trust and communication. With around a year of due diligence required to investigate a new supplier before placing a stock order - visiting factories, looking at Tiers 2 and 3 in the supply chain, ordering sample crates; it's pointless to waste such a big investment in time and resources. You want to stick with people you trust; being able to pick up the phone and have a frank conversation with a supplier is invaluable to us. We've been trading with some of our suppliers for a decade now, and that has created open dialogue and an interest in helping each other. These relationships have taken years to nurture and aren't something we take for granted, nor can they be instantly replicated with a new supplier. Long-term relationships also give us leverage. The more we become a trusted partner, the more influence we can exert.
Committing ourselves to an ethical supply chain has internal benefits, too. While our original move focused on the company image and the benefits to our own working practices, I began to appreciate how every individual play’s a part in a company's success. If you invest importance in an invisible quarry worker, instinctively you attach greater importance to every member of your staff, from the delivery drivers to the project estimators. And people, whether in a distant factory in India, or passed every day in the corridor, are the most valuable asset of every business.